Ascension

Project Overview

“Ascension” is a fashion film that explores the concept of defying norms through a contemporary reinterpretation of hanbok, traditional Korean attire. The title symbolizes transcendence—an evolution beyond social structures, where individuals break free from rigid frameworks to discover new versions of themselves. This journey reflects a movement toward self-realization and entry into a redefined world.

Objective

This project challenges the notion of “normality” by revealing untapped potentials beyond conventional boundaries. It poses a critical question: What defines normal? Departing from the status quo is not merely an act of rebellion, but a deliberate process of reimagining societal standards and expanding the field of possibility.

Character

Name
Aadi

Meaning
An ancient Sanskrit word that means "start."

Theme
To break the norms, to find a new balance in imperfections

Personality
pure and strong

Face Profie

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Fashion

Traditional hanbok, known for its strict design codes, embodies the enduring values and norms passed down through generations. In this project, only the essential elements of hanbok are preserved, while its conventional design framework is intentionally dismantled. By deconstructing these principles, the garments challenge traditional aesthetics, appearing unconventional or even chaotic when viewed through the lens of tradition. This visual disruption symbolizes a departure from inherited norms and invites a reinterpretation of cultural identity.

Fashion Film #1

Fashion Film #2

Look 1: Dismantlementism

The first costume retains conceptual elements of hanbok—such as translucent and glossy materials, the garment’s signature silhouette, and jeogori knots at the waist.

These familiar features are layered and reconfigured through unexpected design choices.

The unusual garment structure and nontraditional layering techniques express a sense of dismantlementism, breaking apart established codes to explore the unfamiliar and the experimental.

Look 2 : Relaxationism

The second look continues to evoke the essence of hanbok through material choices, jeogori knot detailing, and the skirt’s waist construction. However, these elements are juxtaposed with exaggerated shoulders and abbreviated skirt lengths. This contrast introduces a sense of relaxationism, softening the rigidity of traditional formality and symbolizing a freer, more fluid reinterpretation of the hanbok silhouette.

Background

Mood
Iridescent pastel-toned spectrum enables a world of new diversity beyond the norm and express the character of Aadi, where purity and strength coexist.

Props
Traditional Korean objects abstracted like re-designed ceramics and najeon chilgi in translucent, glass and chrome materials were used to match the surreal stage atmosphere and redesigned hanbok theme.

Concept Film

Production Details

Our team had 21 days, 60 hours in total to develop this project thoroughly by utilizing DAZ, CLO 3D, Blender 3D, Midjourney, ComfyUI and After Effect. For communication and teamwork, Figma, Notion and Discord were used.

Our Team

  • Kim Yeon Hee

    Producer

  • Koo Seung Hee

    Director / AI Solution

  • Sole Shin

    Art Director / Concept Develop / Sound

  • Kim Hye Rim

    Planning / Documentation

  • Kim Jung Soo

    Technical Manager

  • Lee Soo Young

    Project Manager

  • Koh Hyun Ju

    Character Concept & Production

  • Kim Boh Hyun

    Fashion Concept & Production

  • Lee Min Ji

    Level Production

  • Park Chae Yi

    Modeling / R&D Support

  • Kim Min Kyeong

    Modeling